Flight Story is a traditional marketing and brand strategy agency that clearly understands that the emergence of Web3 requires new approaches and marketing strategies.
Another slow week as we continue to see only one M&A transaction this week, similar to last week. The only deal was driven by what we characterize as “Consulting & Services” which are companies focused primarily on consulting which can range from marketing, software engineering, blockchain security, market research, etc. The common driver in this theme is they are all service providers versus the typical target company that offers a product or platform to the acquirer.
This deal is at an interesting intersection between marketing and Web3. Flight Story is a traditional marketing and brand strategy agency that clearly understands that the emergence of Web3 requires new approaches and marketing strategies. Zebu Digital has represented marquee Web3 companies including OKX, Solana, Tezos, NEAR, and many other household names that we’ve all come to recognize as market leaders in crypto. Notably, these groups all have a “Web3” feel to them that comes from a variety of branding factors including a simple look and feel combined with bright colors, contrasting with the bold black and whites. This combined with unique fonts and other elements gives these companies the unique Web3 look that we’ve all become familiar with.