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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Insights

Week of August 5 – August 11

Glenn Gottlieb
August 14, 2024
DOWNLOAD FULL REPORT

22 Crypto Private Financings Raised ~$106M 

Rolling 3-Month-Average: $201M

Rolling 52-Week Average: $194M

 

With 22 deals and a mere $108M of invested capital, this past week demonstrated notably subdued activity in the market. Given subdued activity over the last few weeks, we’ll be closely monitoring whether this represents a summer lull or signals a more prolonged trend.

 

In our ongoing effort to spotlight interesting blockchain applications and business models, we turn our attention to Andrena.

 

Andrena, a high-speed Wi-Fi Internet provider, is developing DAWN (Decentralized Autonomous Wireless Network), a decentralized broadband protocol. This initiative leverages blockchain technology and decentralized physical infrastructure networking (DePIN) to create a mesh Internet access system. The company’s approach involves deploying wireless base stations on rooftops, potentially disrupting the traditional ISP model.

 

Wireless, mesh networked Internet coverage (and the possibility of shared resources) is not a new concept.   Silicon Valley is littered with “corpses” that attempted to solve this problem.  Andrena’s decentralized solution perhaps has the best opportunity for success in relation to past attempts.

 

Andrena has successfully raised $18 million in an extended Series A funding round, led by Dragonfly Capital, bringing its total funding to $33.45 million. This level of investment suggests strong market confidence in Andrena’s decentralized broadband concept. The company’s plans to cover over three million households at launch indicate a substantial addressable market, with potential for global expansion.

 

The DAWN protocol incorporates Solana blockchain technology for token incentives, allowing users to purchase and exchange DAWN tokens for network Internet speed. This tokenization model could create a new economic ecosystem within the Internet service provision space, potentially attracting both users and investors interested in the intersection of blockchain and telecommunications.

 

The decentralized broadband model proposed by Andrena draws parallels with the democratization of energy production through solar panels. Just as consumers can generate their own electricity and sell excess back to the grid, DAWN aims to enable users to do the same with Internet bandwidth.  Thus, Andrena’s decentralized broadband model represents a significant shift in the Internet service provider landscape. If successful, it could lead to increased competition, potentially driving down costs for consumers and spurring innovation in the sector.  However, regulatory, technical, and security challenges, and the need for widespread adoption remain key hurdles for the company to overcome.