May 5 – May 11 (Published May 15th)
PERSPECTIVES by Todd White
25 Crypto Private Financings Raised: $207.2M
Rolling 3-Month-Average: $526.3M
Rolling 52-Week Average: $273.9M
Over the past few years, the promise of blockchain-enabled tools to foster deeper, more meaningful community engagement has taken several forms. Conceptually, blockchain initiatives can provide transparency and accountability to community members, incentivize participation, and empower individuals and groups with both ownership and governance capabilities. For example, NFTs can be used as ticketing tools to create lasting connections, enabling fans to receive exclusive content or access and allowing entertainers to maintain relationships beyond specific events.
Gaudiy is a Web3 startup that received a sizeable strategic investment this week from Sony Group Corporation and Bandai Namco Holdings. Gaudiy is focused on transforming the entertainment industry by deepening fan engagement through blockchain, generative AI, and community platforms. Its core product, Gaudiy Fanlink, provides a content-marketing platform that leverages tokens and community tools to promote co-creation and digital engagement in the manga, anime, gaming, and entertainment sectors.
Gaudiy’s technology is designed to help entertainment companies build communities where fans can create, contribute, and be rewarded forming what the company calls “Fan Nations.” Underlying tokenomics help creators to be fairly paid and allow fans to own and trade digital assets related to those creations. Gaudiy has also begun incorporating generative AI to provide new forms of fan interaction and content creation, leveraging cross-sectional fan-activity data to enable personalized engagement.
Sony and Bandai Namco jointly invested ten billion yen (approximately US$70 million) in Gaudiy to form a strategic partnership that integrates Sony’s global streaming platforms and Bandai Namco’s merchandising and IP with Gaudiy’s Web3 and AI fan engagement tools. According to Sony’s press release, revenue from Japan’s content exports now rivals that of other major export industries, such as semiconductors, iron, and steel. Through this partnership to expand Gaudiy’s fan-driven digital communities, Sony and Bandai Namco are making a strategic move to create an integrated entertainment ecosystem that maximizes the value of Japanese IP worldwide through digital technologies that could reshape how fan communities interact with it.
Contact ryan@architectpartners.com to schedule a meeting.