Fundamentals matter and will win the day.
Crypto needs far more of this type of thinking. Figure is the pinnacle case study to date. Figure is transforming the home-secured lending market in the U.S. with a simple value proposition: faster, better, cheaper. Not claims, but demonstrated, persistent value for each group involved in home lending, including borrowers, originators, lenders, servicers, and secondary market participants. Figure is deeply reconfiguring end-to-end lending business processes and doing the hard work.
Artemis Research recently published an excellent assessment of Figure’s value proposition. The chart below, from that report, illustrates the breadth of Figure’s impact. It is worth better understanding Figure’s efforts as they provide a model for others.