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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

John Kennick
October 10, 2025
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The last six months have seen $148B+ of capital flood into 200+ digital asset treasury companies (“DATs”). From April through July, these digital asset accumulation vehicles were trading at significant premiums to their net asset values. However, the tide has since shifted, with most of these companies seeing their premium multiples compress toward 1.0x.

 

DATs initially gained popularity as they allowed investors to get “BTC-proxy” exposure while having corporate “optionality” like leverage, M&A, and operating initiatives, allowing for juiced-up returns compared to a plain passive hold. On the other hand, management teams could sell premium equity through ATMs or converts and use the proceeds to buy more coins, which lifted NAV per share and reinforced share value.

 

As these vehicles scaled, however, the overutilization of equity issuances created overhang, causing investors to expect dilution and future issuances closer to NAV, softening demand. Then after lockups expired, PIPE holders sold into a shallow, retail bid. This large supply was absorbed at progressively lower prices often at the expense of early retail investors, leading to weak stock performance and minimal ongoing demand. Finally, competing exposure products improved, as ETPs received approval for in-kind creations and redemptions on July 29, 2025, and their relative stability at 1x NAV can look attractive versus a volatile stock.

 

Once mNAVs compressed, the flywheel of premium stock issuance to acquire assets was no longer accretive, and DATs began to switch toward repurchasing. While repurchases can lift NAV per share, they do not add assets, which matters for a strategy built on accumulation. Furthermore, when sentiment in a stock is weak, buybacks reduce the share count without attracting new demand, shrinking market capitalization and compressing mNAV further.

 

With mNAVs tighter, consolidation becomes the clean release valve. Buyers with stronger mNAVs or cheaper funding can acquire peers below NAV and get immediate per-share accretion. The Strive–Semler deal shows how that can still pencil in this environment.