ARCHITECT SUCCESSES

SEE ALL
Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Insights

2024 Year End Crypto M&A and Financing Report

Eric F. Risley
January 8, 2024
DOWNLOAD FULL REPORT

Download the full report above.

State of the Crypto Markets: We enter 2025 with optimism

 

The U.S. elections and the associated expected shift in the U.S. regulatory stance have changed everything. 

Crypto asset values, public equity prices, public financings and the less visible M&A and private financing markets have all demonstrated this change in sentiment. Even more importantly, corporate executives and venture capital and growth investors who started 2024 with caution now end the year with optimism. This optimism is reflecting itself in our frequent conversations and transaction-related engagement with ecosystem players, both crypto-native and traditional finance. Plenty of challenges remain but we also feel optimistic that 2025 may be looked upon in retrospect as a breakout year.

This Year-End Crypto M&A and Financing Report provides detailed data and observations. 

 

 

2024 CRYPTO YEAR IN REVIEW HIGHLIGHTS

 

Mergers & Acquisition Activity Up Strongly

M&A activity is back, reaching a record level of transaction announcements in Q4 2024, rounding out the year on a strong upswing. Overall 2024 increased by 29% in transaction count from last year and we are now within spitting distance of record 2022 levels. Regardless of increased activity levels, the vast majority of transactions are “tactical” and rather small. Anecdotal evidence suggests this will change in 2025 with the reemergence of strategic, high-value M&A.

 

Private Financing Activity Recovering As Well

Similarly, private financing activity was up 31% in 2024 with the strength coming from seed and early stage venture. Growth stage activity continues to be challenged actually decreasing by 6.3% this year, however, this too is likely to change. The catalyst will be strengthening financial performance by relatively mature crypto businesses, the necessary prerequisite to attracting growth capital.

 

Public Markets Demonstrated Exceptional Price Appreciation and Financing Activity

The Architect Partners Crypto Index rose 59% in 2024, significantly outperforming other equity indices and assets such as gold. Many in the index significantly outperformed the index overall. The public financing spigot, particular debt, was wide open with $18.5B raised in public markets, by several Bitcoin network operators, Coinbase, and the unique anomaly called Microstrategy.

 

 

2025 THEMES ARCHITECT PARTNERS IS TRACKING

 

Crypto Has Delivered Exceptional Value Creation

Crypto has attracted $130B of risk capital which today represents $3.8T in value, 29x returns, far better than traditional venture investing. This far outpaces the Internet at the same point in market development. More coming soon when we publish an update to our Family Ties report.

 

Initial Public Offerings are Coming

Numerous companies are on that track but 2026 may be stronger than 2025

 

Leverage Is Quickly Returning

Friend or foe this time? 

 

Mergers & Acquisitions – It’s Time for Urgency

Traditional financial services companies are entering the crypto space, a potentially existential competitive threat to some crypto-native players. Both will be spurred into action.

 

Moving Beyond Speculation – An Important Next Step

Stablecoins are proving to be a real-world use case, with both businesses and consumers participating. What other use cases have viability and can scale? The answer remains opaque.

 

 

Eric F Risley

Founder & Managing Partner

January 8, 2025